See earlier
Identify risk before it escalates.
GOFA builds AI-powered preventive health products for insurers, healthcare organisations and care providers, helping people act earlier and partners measure what works.

Why We Started
GOFA began by making movement and exercise more interactive.
Partner work revealed a larger need: earlier risk signals, clearer next actions and measurable outcomes.
Our Mission
Identify risk before it escalates.
Guide people to the right support.
Track whether prevention works.
Our Principles
Use existing devices.
Fit current workflows.
Make insight usable.
Measure progress, not only activity.
Leadership and Advisors
Founder and CEO
Strategy, partnerships and market expansion.
Co-founder and CTO
AI, platform architecture and engineering.
Co-founder and CFO
Finance, operations and planning.
Functional assessment and rehabilitation
Physical Fitness Association of Hong Kong, China
Preventive health and programme outcomes
Family Medicine and Public Health
Trust and Evidence
Accessible
Phone, tablet or computer
Actionable
Assess, guide, track
Measurable
Progress and reassessment data
Modular
Products, APIs and workflows
Ecosystem and collaboration




Patent and patent-pending foundations for AI motion intelligence.
Built with healthcare, academic, clinical and industry input.
Secure data handling, controlled access and partner-ready workflows.
Headquartered at Hong Kong Science Park with AI developed from Hong Kong.
Recognition and Milestones
AI motion tracking and interactive exercise foundations.
Rocketing AI Cohort 1.
Headquartered at Science Park.
Healthcare, academic and clinical input.
Insurance, healthcare and community-care use cases.
GOFA works with organisations ready to make prevention more practical and measurable.