July 19, 2023

GOFA, Bupa, and PanopticAI Collaborate: The AI-Driven ‘Blua Health’ App Revolutionizes Health Management

Driven by a commitment to innovation, Bupa joins forces with the Hong Kong tech startup, PanopticAI Ltd., and GF Lab International Ltd. (GOFA), to introduce a groundbreaking health management app, ‘Blua Health’. Utilizing the potency of AI, the app provides comprehensive analysis of users’ health metrics and lifestyle information.

Equipped with a smart health assessment functionality, ‘Blua Health’ leverages AI to accurately gauge users’ health status. The app uses the phone’s camera to capture a front-facing image of the user’s face, then estimates various health metrics through analyzing facial blood flow changes. Moreover, it tracks users’ exercise progress, offering personalized fitness plans tailored to individual needs.

Additionally, users can accrue points by engaging with these features and ticking off specified tasks. These points can then be exchanged for a variety of rewards, enhancing health consciousness and encouraging a healthy lifestyle.

In a similar vein, Bupa unveiled their new ‘Bupa Home Mutual Medical Protection Plan’. The plan is crafted to cater to users from diverse family setups, further reinforcing their commitment to holistic health management.

More photos from the day’s event:

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